Boo election 2010
It’s finally the day when the UK gets to decide which party is going to hold the seats of power for the next 5 years or so. So we were chuffed to see that The Labour Party made extensive use of the audioboo platform during our first campaign.
Their ‘In the Campaign‘ initiative was a damm fine good stab at embracing social media, particularly using Audioboo. Nice use of our geo-location data to map the boos across the UK and a cast of characters interviewed including Glenys Kinnock, Cherie Blair, Yvette Cooper, Harriet Harman, Ed Balls, Alan Johnson, Frank Dobson and, of course, Gordon Brown.
In addition, a bunch of local candidates have been booing (sorry for not having the time to link), Rory Cellan Jones from the BBC kept an audioboo election diary and we’re currently tracking a selection of election themed boos, which we’ll update as the night goes on.
One of the key philosophies behind audioboo is the idea of a social voice. Twitter does text really well but the idea of an answerphone message for the world to hear and respond to is still our goal. Going forward, that voice may be heard by one person, a group of friends or everyone who wants to. We’re some way off that vision but we’ve been enthused by how naturally people have embraced the platform in this campaign and it’s given us clear lessons on how to develop going forward. So thank you.
About an hour till voting finishes here. Let’s see what the morning brings.